The Publishing School for Writers? What's That All About?

You just want to write, why learn anything about the publishing world? Because publishing is a business, and in order to succeed as a writer in this business, you need to know more about how agents and editors and publishers think. How they choose what they choose when they decide to publish. How they come up with ideas for books to commission. How they can spot an amateur. How you can get the publishing world to come to you. Any of that sound useful? Then grab a chair and learn from Jennifer Basye Sander, former senior editor at Random House, co-author of The Complete Idiot's Guide to Getting Published, and the NYT bestselling author of more than 50 books herself. Jennifer also drafts her friends from the publishing world to come and teach sometimes, you never know who might show up...

Monday, September 5, 2011

How to Create a Successful Book Event, Oct. 8th, 1-3pm

Great, you wrote a book. Wow, now you've published it. Next step is to have a book signing, right? Wrong. Announcing to your friends and the rest of the world that you are having an author signing to sell your book is the worst way to create excitement and produce sales.

Jennifer Basye Sander, New York Times bestselling author and former senior editor for Random House, is joining forces with event planner extraordinaire Ingrid Lundquist (check her out at to devote a morning class to share the secrets writers need to know about how to best move books, get publicity, and enjoy face to face success with readers.

You'll learn: how to build a crowd, why you need to involve your readers in the event, how to create a program that won't bore anyone, and why you should get your audience up and moving. And topic number one -- how can you move multiple copies of your book regardless of the subject.

Enjoy this lively session in the comfort of Chateau La Mair, Ingrid's home entertaining complex in Granite Bay. Freshly baked bread, homemade jams, and endless cups of coffee accompany this informative session of The Publishing School for Writers. Only eight spots available, $40. To reserve your spot email Jennifer at or call 916-847-9090.

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